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  • Writer's pictureAmanda Sautel

What is my "Why"?

This whole blog has been me randomly coming up with topics to talk about because like starting my business, I didn't have a fully fledged plan, but I decided to go with it and see where it goes.

So now seems like a good time to talk about why I do what I do.

I am sure we can all relate to not fitting in somewhere or not feeling good enough. When I was younger I was a gangly little kid. I was skinny with long legs and big, bushy, dark eyebrows. I was shy and always felt a little different than most kids, I still do feel different sometimes, but never as much as then. I got made fun of a lot for my appearance, usually my "unibrow" and my "mustache" were the topics of conversation. This led to me thinking that not only was I weird and people didn't like me, but I wasn't pretty enough. It wasn't long before I was bleaching my mustache and I had stolen my mom's tweezers to remove what ended up being most of my eyebrows and probably also making myself look more weird. As long as I can remember I have loved watching my mom and Grandma apply their makeup and I loved doing it on myself. Of course, as a teenager in the late 90's- early 2000's, the makeup trends were ghastly and did no favors on top of the fact that we all sort of don't know when to stop when we first start with makeup. Makeup has always felt a bit like a mask for me, and became a relaxing ritual every morning. I could set the tone for my day with my playlist and who doesn't feel like a superhero with a great makeup look on? I wish I could say that I have always known that this is what I wanted to do, though it took me far longer than I would like to admit to realize that this could be a career path for me.

It is from this insecurity that my love of esthetics stems from. I have the ability, with my services to help people feel confident in their own skin. I can work with a client to correct some of the outward things that they dislike about themselves, that take away from their confidence. I can help a client remove the body hair that makes them feel like less of a woman, or just generally makes them uncomfortable. I can make people feel beautiful and relaxed with a touch. I understand and relate to the feeling of an external factor making me feel less-than, and I bring no judgment and offer caring and attentiveness. My clients tell me they stay because I make them feel comfortable and they trust me and the knowledge I bring. I do this, so that all the people I come into contact with feel their best, most beautiful, most confident selves. My why is that I don't want anyone to feel less than. All people are beautiful and deserving of love and relaxation. I offer solutions to my client's problems to help my clients feel their best and most confident selves to get through life. I don't like to look at my job as a sales job, though often it can be. I am still trying to reframe it in my own mind as selling solutions to the skincare, body hair, and makeup concerns my clients have.

My ideal clients are those that want to build a great relationship with their esthetician and feel serious about making changes. If my clients follow their home care instructions, they WILL see results, and they can get that most places, but I hold my client experience at a high standard. I want my clients to know I care. I am thinking of them very much in the treatment room and out. I go out of my way to go above and beyond to make them feel cared for in a way that they likely do not get in many other areas of their lives. I am constantly researching new and better possible solutions to the esthetics problems they bring so that I can offer the best knowledge and care.

I started esthetics school in 2019, just around the time I was divorcing my ex-husband. Before this, I had attended school for art teaching, and quit after the student-teaching started because I realized I was too quiet and timid to yell over people. When it came time to leave my ex, I just knew that the retail experience I had wouldn't cut it as far as making a comfortable life for my daughter and I. I have always loved makeup and after a bit of research on how to become a makeup artist, I entered esthetics school and fell in love with everything about the industry. It took a couple toxic workplaces to make me want to work for myself. I want to eventually have employees that love to come to work because they feel loved and well-cared for. Owning Aphrodite Esthetics has been one of the scariest things I have ever done. I have pushed myself so far out of my comfort zone in a lot of ways, I am incredibly introverted and have a little bit of social anxiety, yet I have joined networking groups and classes to make me a better business owner. I am constantly seeking new ways to improve upon what I have built so that my clients feel like they are taken care of in a way that no other esthetician could.

I love what I do so much and I love thr impact that I can have on people's lives. If you want an esthetician that cates deeply, book with me.

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